All-in-1 Social Media Platform? Yes, please. (CoSchedule review)
I've dabbled in social media managing + blogging a good number of times in my life.
The more I learn about myself, the better I get at explaining why I freak out + eventually quit at pursuing my projects. Maybe you can relate 😭
Way Too Much Decision-Making
I hate having to personalize things too much. It's why I switched from designing my personal sites from Wordpress to Squarespace. Sure, Wordpress has all of the power and details — but man, it is exhausting and a drain on my energy spending so much time brooding over details and the like. To heck with all of that coding knowledge...
Not Enough Drag-and-Drop
Drag and drop is king. This is a CoSchedule review, but I have to bring up a huge reason why I chose Squarespace: drag-and-drop designing!
But Raquel, Google Calendar has drag-and-drop features too! On top of that, they're free to use!
Yup yup — but Google Cal isn't intuitive / easy to use when it comes to creating a content calendar. It's more for events, meetings and day-to-day tasks — not project management and editorial work.
So Many Tabs Open at Once
Maybe you can feel me on this: my computer is OLD. In need of immediate repair and/or retirement. While purchasing a new one is still on my wish list, I try to keep things moving as quickly as possible — that means few tabs + extensions on my browser as possible.
CoSchedule lets me schedule and organize both blog AND social media posts all at once. Can you hear my happiness? Because I'm really happy.
Starting a blog is hard. Easiest statement I'll say all day today.
If you're a hardcore studier like me, you've filled your head up with strategies + tips you've picked up from free webinars and workbooks — things like:
- social media marketing
- blogging + editorial calendar
- how to come up with new content ideas
- email marketing
Why Hasn't Anything Else Helped?
I've worked as a freelance writer, student blogger, junior marketer — and in the days, I've used a lot of social media management apps.
Their website stresses me out; it seems really 2008 in design and functionality. Drag-and-drop helps, so do the different channel options for each social media account. But the design... I'm not good at visualizing things and clunky spaces don't help with that.
Also, they don't make it easy to scheduled shared posts to Facebook, so there's that. I love certain features that they have, but overall, it hurts me to use it (even if I still do for certain projects.)
I used this platform back when I was a summer marketing intern for a nonprofit. They're GREAT but it is way too expensive for bloggers + solopreneurs. Their smallest plan begins at $99/user/month.
Is it worth it? Yeah, in a sense. With the ability to add 10 social accounts and manage your comments / inboxes, it sounds like a good investment. But it's too much — and at the same time not enough. I'd still need an extra tab open to organize my blog posts + email marketing.
Going back to my issue with needing the closest thing to an "all-in-1".
While Buffer has a crazy clean design, drag-and-drop features and a social media calendar, it still doesn't help with managing my scheduled blog content or writing out emails for my mailing list.
Now, you might be thinking...
Raquel, this sounds like a discipline / will power problem. You can use any tool and be successful with it as long as you apply yourself enough.
Granted, this could just be the inner critic in me, but believe me — stick around long enough on this blog and I'll get into all of that soon enough.
In the meantime, NO, it's not that easy. So let's jump into the tool that's currently helping me getting me get ALL of the work done!
Why I'm Going with CoSchedule
CoSchedule doesn't only help you with managing your blogging schedule, your drafts, your social media posts — BUT it also lets you work on your email marketing! There are just so many features packed into this one calendar + scheduling app. Let's get into the perks that sold me!
This is a must-have for me! What easier way is there to visualize when my blog posts, social media posts + emails are scheduled to go out to you all?
A big BONUS feature for me on CoSchedule is the WORKBOARD area, which is where I save my ideas + blurbs for future blog posts and social media post ideas. Again, the less tabs open for me, the better!
The editorial calendar on CoSchedule lets me drag my ideas from the Workboard over to any space on my calendar! This is so helpful
I was desperate for a feature like this. I thought that I could make it work with the Tasks bar in Google Calendar, but since that was created to function as more of a to-do list, the easy drag-drop-schedule flow I desired didn't come by as easily as I wanted.
Same goes for social media campaigns, email newsletter drafts and even previously successful posts that I want to re-share on my accounts (via the wonderful integration called ReQueue — more on that in a bit!)
On top of all of the "draggy-droppy" goodness, CoSchedule is HUGE on offering ways to add color to what you add on to the calendar, including labels with unique colors and searchable tags.
I won't lie: the calendar portion is one of the biggest reasons, if not the main reason, why I chose to use CoSchedule.
PLENTY OF HELPFUL INTEGRATIONS
CoSchedule is all about knocking down the number of tabs you have open on your browser. Too many tabs + browser extensions can take up all of your memory, making your computer slow + difficult to use.
If I'm honest, a laggy laptop doesn't exactly help motivate me to work.
By connecting my calendar to different integrations, CoSchedule can access and show my Google Analytic stats, my notes on Evernote — no more open tabs!
CoSchedule also created their own unique integration called ReQueue! It loops your previous social media posts that proved popular with your audience, so that you can continue to share evergreen / "never gets old" content. It's the perfect hack to keep your accounts alive with great content, with nothing but a few clicks.
ReQueue comes free with any trial and paid subscriptions!
On top of all of that, CoSchedule is sure to offer a super handy browser extension that makes scheduling + sharing links easy. You're able to edit your post, schedule it, tag other people / accounts and see it in a live preview, all without opening any new pages.
HEADLINE ANALYZER, EMAIL SUBJECT LINE TESTER & MORE
Like I said, I've been using CoSchedule's free products for a while. My first was their Headline Analyzer, which lets you test out different titles for blog posts based on keywords and smaller details like emotional context and phrasing.
Think about it: you know the different between a good title and a bad one. A happy sentence and a sad sentence. Us introverts especially, we're masters at picking up emotional cues that way. But we can be terrible at putting that into play for our own good.
There's also the Social Message Optimizer which helps you write the best posts for each different social media profile.
If that wasn't enough, they also have their Email Subject Line Tester which helps you write a subject line that will hopefully get you all the opens.
All these tools are automatically kicked in while you work on the CoSchedule site. It's like Clippy the Paper Clip from the old Microsoft Office days, but way better.
⇢ These tools are available to use for free right now, without a subscription to CoSchedule!
MAKES EMAIL MARKETING WAY EASIER
I mean, think about it with me:
I type out this blog post — cool.
I come up with variations of social media posts to publish on Facebook, Twitter, LinkedIn — awesome.
Write out an actual email to the mailing list I'm already nervous about? Do I have to?
Now, I can't wait! Like I said before, freedom + ease make way for the difficult to get done!
Is CoSchedule for you?
I don't know what your current ambitions are online — if you want to be a blogger, a social media manager, a product creator or all of the above!
You're going to need help.
I've tried plenty of strategies + apps. I'm happy to finally be able to add CoSchedule to my toolbox, as well as recommend it to anyone seeking the freedom + fun that comes with blogging and running an online business.
I invite you to try this awesome tool out and see if it's a good fit for what you currently have going on. Who knows, maybe it's that missing piece you've needed to motivate your next big move 🙂
Create your own editorial calendar — blog, social media posts + all — for free during a 14-day trial. If you love it so much that you want to look into their paid packages, send me a message + I'll help you research your options!
BONUS: A GIFT FROM ME TO YOU
I'm so serious about this app, I'm willing to invest my own time into helping you make the most of it.
You can expect me to create various workbooks + resources over time that will help you, my lovely tribe, to chase your own goals ...
If you sign up for the free 14-day, no-card-required trial, I want you to:
- take a screenshot of your "Welcome!" screen
- email me at email@example.com
- schedule your FREE set-up call / email / chat!
Seriously, I want to help you do your best here! Once I get your email, I'll personally send you a link to my calendar so that we can schedule your very own consultation (doesn't that sound nice?) We'll keep it less than 30 minutes because, well, you know...
We can do it through Skype, phone, email, Facebook messenger — your choice. I'll show you all I know about how to set-up your calendar and how to use customizable options like label colors + tags. More than that, all of my current hacks + tips: they're yours!
Have you heard of or even tried CoSchedule before? Do you have any questions I can help answer? Leave them below in the comments or send me an email!
Remember, you're amazing! 🙂