Creating Pinterest Boards that Make Sales

So when I was heavily invested in affiliate marketing, I learned the art of creating the right boards for the right people. Followers were helpful but they weren’t enough — I wanted sales! 💸 But I didn’t know how to get my stuff directly in front of the people who would buy.

1️⃣ The first step to create profitable boards is to be clear about who you are and who you desire to have follow your page. Sure, ALL of the followers sounds great, but not everyone cares about what services or products you have to offer — only that “ideal audience” does.

2️⃣ Second, you want to “follow your followers”. I don’t mean that literally (although you should definitely follow those who give you a follow IF their content is relevant and desired by you) — I want you to study your fans.

Part 1: Notifications on Pinterest show you what BOARDS your content is being pinned to by other users on the site. Grab a sheet of paper, write down what boards come up and keep a tally to keep track of which ones keep coming up the most.

Part 2: Pick some of the people who are repinning your content to relevant boards — what other boards have they created? This is the best way to see what the needs and dreams of your ideal audience is. On that same sheet of paper, start writing down which are the boards lots of these pinners have in common.

3️⃣ Third, create those boards! Align your profile to the interests and needs of your biggest fans now, and watch as the followers begin to pour in. The more followers you have, the more interest you begin to see — the more sales you begin to have!

Check out my affiliate marketing account here for an idea on how I created boards to better serve introverts, my audience: www.pinterest.com/thebohemianintrovert

💭 “HOW MANY BOARDS SHOULD I HAVE?”

Here’s a great starting place:

▪️ One board for blog posts (if you blog)
▪️ One board for digital or physical products (if you have a store)
▪️ Three (3) boards that cover your specialities / areas of expertise (this is where you will repin your blog posts / products to, as well as those of others)
▪️ Five (5) boards that are other topics that cater your ideal audience’s needs but aren’t your specialties (these will be your resource boards — use these to pin content that’s helpful to you as well as your audience!)

So if, for example, you’re a graphic designer who creates templates for Canva, you want to have a board for your blog posts, have a board for your products specifically, 3 boards that cover whatever you blog or teach about (designing with Canva, how to create opt-in freebies, how to create worksheets), then another 5 boards surrounding other topics your audience cares about (email marketing, passive income, sales funnels, color palettes, social media marketing, etc.)

These numbers aren’t definite, but they are possible! Be creative and don’t be afraid to try something new!

💭 “HOW SPECIFIC SHOULD MY BOARDS BE?”

I want you to think of the most general board, then the most specific board possible — your board should be in the middle of that.

Let me explain: you want to be specific, but nothing crazy. Think about your specialty or niche. You could be someone who works with crafts. What kind of crafts or technique? Knitting! What kind of knitting? Create separate boards for what you say is the answer — everything relevant to you and interesting to your audience.

Another example: you're a social media manager. But you know that not everyone uses the same social media networks. So separate them — Marketing with Facebook Pages, Marketing with Facebook Groups, Instagram Marketing, Pinterest Marketing, etc.

You will not be penalized by Pinterest for having too many boards. Just try to keep your profile organized; drag and drop boards of similar topics to be near each other. Don't make your followers work!

💭 “HOW LONG SHOULD THE BOARD TITLE BE?”

Short enough to avoid an ellipsis (...), but long enough to be specific as it needs to be. Use the search bar in Pinterest to see what keyword combinations are the most "searchable."

💭 “WHAT ABOUT SECTIONS IN BOARDS?”

My advice: create one section in all boards and title it “Products (or Blog Posts) by [ YOUR NAME / WEBSITE ]” as relevant, so that followers can automatically be drawn to what it is you have to offer. Don’t make them search that hard for it!

Besides that, unless you have some time to kill, it's best just to be specific with your boards and save your efforts. Keep necessary keywords in the description instead.

💭 “WHAT SHOULD I DO WITH MY PERSONAL BOARDS?”

Whatever you pin, whether it's an article or a recipe, shows up in your follower's feeds (unless they only follow specific boards, which doesn't always happen.) If your profile is strictly being used as a way to gain customers, then my suggestion is to make all boards not directly related to your work PRIVATE. This way you can still pin those recipes, craft ideas and memes that you like, without running the risk of losing followers or turning away new ones.

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